Strategy for shalach manos is as follows. You either give to someone you know is going to give you more return, like a trade deficit, or you give to someone you know will invite you to eat something or look through their candy table to pick out stuff.
This year I gave two and the first one I gave was semi strategic, it was to my only good friend living in Far Rockaway which was part of it, but I also knew he would have some pimp food going down due to his wifes amazing cooking ability and I was right.
My shalach manos got me a full meal in return.
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