Matisyahu is Modeling for Kenneth Cole!!!

This may be old news, but to me its funny and way cool. I personally love Matisyahu as a Jewish icon and his ability to make orthodoxy not seem all black and white. I understand that everyone has some sort of opinion about him, but I personally love the dude, and think he did awesome things for the Jewish community. I also think its hilarious that he is modeling for Kenneth Cole- its just funny. Now if only we could get a popular orthodox woman to model for Victoria’s Secret we would be set.