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I love Moscato Diasti in the blue bottle

There I said it, it takes a real man to say that you know…

Moscato Diasti is one of longest lasting fads in Orthodox Judaism, it is still very popular even years after it was first introduced to the frum community in its unforgettable blue bottle from Bartenura. I do believe Moscato Diasti came on the scene the time as those wine fountains that are so popular with large Jewish families who want to provide a free show for the kiddies before they are sent to bed with a 2 ounce cup of kedem grape juice, no sugar added of course.

Moscato Diasti was kind of like the movie Titanic, it was popular when it first came out and then like all things it became too popular to be cool, and so it took a similar path like that of Titanic or the band New Found Glory, it became hated by those who were too cool to like something that was just way too cool.

Although there were many haters, they didnt effect Moscato Diastis popularity, in fact every other Jewish wine company came out with their own Moscato Diastis, but the stage was set and the distinctive blue bottle from Bartenura became a hit with ladies and seminary girls everywhere. So much so, that if you brought Moscato Diasti, it was as if your shidduch resume status was boosted by the simple placing of a blue bottle on their shabbos table.

I have watched many a time with happiness as the women of the house whooped with joy at seen my shabbos gift of the blue bottle. Of course, I have watched the man of house frown with sadness and then start to question my sexuality based on the choice of my shabbos gift. Of course these same men never questioned me when I brought flowers, but wine was something that frum men hit hard by the financial crisis started to become a fan of, because Scotch has just gotten too expensive, and quite frankly we all know that 90% of Kiddush club attendees cant tell the difference between single malt or blended Scotch.

As wine became more popular amongst men who once liked to drink single malt scotch, the debate of what kind of wine to bring for shabbos plagued single guys like me everywhere. We had to bring a bottle or flowers, and flowers were hit or miss, but the blue bottle always seemed to please.

You couldnt get away with bringing Rashis green bottle version of moscato diasti, women simply knew you had went cheap on em, since Rashis version is almost always cheaper then the blue bottle. In fact in Dallas the blue bottle is $18, far exceeding the New York price of $11 forcing single guys like me to schlep out to Costco or to just get flowers.

Once in a blue moon you will eat somewhere more sophisticated where the blue bottle is looked at as if it were an overpriced pretty bottle of alcoholic sprite. These people tend to be modern orthodox, for frummies are generally less knowledgeable I have even witnessed frummies place a bottle of merlot in the freezer so that it would be cold by the meal.

If you can be as cool as me, you can feel people out and decide what is best, but the blue bottle remains popular amongst women and weak men like me who dont really drink much.

{ 34 comments… add one }
  • Left Brooklyn February 12, 2009, 10:24 PM

    Hesh, try this one on for size. I have never tasted the stuff. But then again we aren’t frum.

  • veebee February 12, 2009, 10:27 PM

    You should also try the more modern orthodox Jewish classic: Baron Herzog White Zinfandel.

  • tembow February 12, 2009, 10:32 PM

    i love it!!

  • Mikeinmidwood February 12, 2009, 10:39 PM

    The wine favorite of every ortho frum person is baron herzogs dry, or semi dry, wine. Cant go a shabbos meal or succos without it.

  • Mottel February 12, 2009, 10:41 PM

    Veebee – not anywhere near as good as Moscato! (you’ll notice, by the way, that most new bottles no longer say Moscato D’Asti on them, just Moscato . . . since the wine is no longer made in Asti!)

  • Frum Satire February 12, 2009, 10:55 PM

    Veebee white zinfindel is the wine of my youth

  • Phil February 12, 2009, 10:56 PM

    That stuff is glorified / over priced gingerale. How anyone can dish out $18 per bottle is beyond me. At that price, you’re better off giving them a bottle of Jack to mix with gingerale, at least they can catch a buzz off it, probably tastes better too.

    I can’t stand any sweet or bubbly wines, usually make my own dry white. Then again, I’m not a big wine drinker except for pesach, it kind of replaces the beer.

  • frum single female February 12, 2009, 11:56 PM

    i agree with you heshy, moscato d’asti is still a big favorite after all these years.

  • ------- February 13, 2009, 12:16 AM

    This is the stuff you drink with a straw… straight from the bottle.

  • Shimon February 13, 2009, 12:44 AM

    That’s my favorite wine although in our circles it’s called girls’ wine. There were times when I could’ve finish up two bottles during one Shabbos seuda.

    I should add though that I don’t drink dry wines and any other alchohol except of beers.

  • Mark February 13, 2009, 12:50 AM

    If you want to save some $$$, next time you are at Costco, buy a case of 12 of them. Then you are good for a few months.

  • SF2K1 February 13, 2009, 1:03 AM

    I hate wine. But I like the Bartenura stuff.

  • Meyer E. February 13, 2009, 1:09 AM

    I can get more drunk off a rum ball than that overpriced 7-up

  • Nate February 13, 2009, 2:20 AM

    You sure it’s Moscoto D’Asti and not a regular Moscoto? I remember a few years ago never being able to find the D’Asti, and being told by the Caterer that I worked for, that due to the high demand they could not produce the D’Asti and reverted to the regular Moscoto variety. They could produce a large quantity of it and Jews don’t have taste buds anyway so they can’t tell the difference.

  • E.D. February 13, 2009, 3:55 AM

    LOL! (really)

  • ahuvah February 13, 2009, 6:38 AM

    if you like really sweet white wine you should try another american favorite – Rashi. or if your into israeli wine – Yarden’s Gewrztraminer.

  • Jason February 13, 2009, 7:00 AM

    Good stuff…..
    You can drink it like water, or Booker’s, too..

  • Shua February 13, 2009, 7:20 AM

    The next big thing is Bartenura Malvasia. This is as appetizing as Moscato, but you stay ahead of the curve. And to top it off, it’s a pretty red bottle too. Check it out: http://www.kosherwine.com/cgi-bin/ProductInfo.asp?WineID=8775200623

    P.s. In my experience, the Rashi Moscato D’Asti actually preceded the Bartenura one. But the marketing ploy of the blue bottle overtook Rashi and nobody’s ever looked back…

    • Avrumy January 14, 2010, 12:23 PM

      It’s still true today. Malvasia is the next Moscato. Delish!

  • Yochanan February 13, 2009, 8:21 AM

    I don’t buy into that “Dry Wine/Sweet Wine” crap. For me, it’s Real Wine or Spiked Fruit Punch.

  • Navah February 13, 2009, 10:06 AM

    My dad tells me that you can buy the Moscato Diasti online for around 9 dollars, and the shipping is 2 dollars or less per bottel if you buy 12.

    (That shows you how much my step-mom and I love this stuff….)

  • dys February 13, 2009, 10:42 AM

    ah, the official soft drink of the upper west side, as we used to refer to it in the late 90’s.

  • doc trauma February 13, 2009, 11:12 AM

    I like merlot better. but your right my wife goes for the moscato

  • the law February 13, 2009, 11:34 AM

    we used to call it Chateau D’west-side…

  • Sarah February 13, 2009, 12:33 PM

    hahaha. my grandparents buy cases of this stuff- it’s all we drink at the Seder

  • AH February 13, 2009, 2:30 PM


    Check out # 70 on the list. Beats Bartenura any day!

  • myrtle February 14, 2009, 12:06 PM

    Bartenura Lumbrusco

  • frum single female February 14, 2009, 7:50 PM

    malvasia is good too.

  • Shimon February 14, 2009, 10:26 PM

    @frum single female – I also liked Kolani and red Bartenura (can’t recall how it’s called).

  • Charnie February 15, 2009, 12:40 AM

    The saddest thing was one Kedem stopped importing Lambrusco last year. It was the perfect wine, a bit of fizz, just enough sweetness to make it pleasing to the palate, or whatever the proper wine terminology is.

    We’re spent the past year looking for a Lambrusco replacement to no avail, so now I have to endore my husband’s dry wines.

    So you can bring me a blue bottle anytime at all!

  • tnspr569 February 15, 2009, 7:48 PM

    I like the stuff. But I hear what you’re saying about the issues involved with it…

  • S.R. May 5, 2009, 12:38 PM

    I can’t believe I missed this article when it was posted. I love the blue stuff. I drink 3 bottles of it on purim… No throwing up, no hangover. I guess that’s what you get when you weigh over 200 pounds and your dad loves bourbon…

  • bkl September 1, 2010, 3:21 PM

    We like both types of wine at our house: the hoity-toity & what we call “the blue wine.” Of course, nothing can beat a Four Gates Merlot, but since I can’t drink a lot of red, Bartenura rocks!!

  • Charnie September 1, 2010, 3:40 PM

    Relatively recently we found a great new wine, which also happens to come in a blue bottle – Frezante.

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